Best For Local SEO – No More Duplicate Listings
With the new updates in Google Places, some have begun to ask, “What is the best for local SEO in February.” After all, with so many changes happening across the web, Ravi Chauhan think that having a place to go on the internet would be one of the easiest things to do. However, there are still a lot of factors to consider when it comes to local SEO. These are things that will not change even with the latest updates in the system. So, here are some of the best practices for local SEO in February.
With so many stories about the importance of content marketing in local SEO, the question to what is the best for local SEM in February has also become a common one. Many believe that content marketing will help your brand to get more local eyeballs through search engines, and it can definitely influence how much business you’ll get online. However, with so many other things happening online, it’s hard to focus on just one strategy to grow your small business. So, here are some of the best practices for content marketing for local SEO in February.
One important thing to note about content marketing for local SEO in February is that you need to have a diverse portfolio of content. You cannot just make content about your own company and submit it to local directories or search engines without making sure that it will perform well in those places. While having different portfolios is good, having one that is specifically written about your company is even better. Having a link in the bio of the article pointing back to your company’s website will help ensure that you’ll reach a greater audience when using your content marketing for local SEO in February.
There is also a great need to understand the way search engines and social media are changing their rules and algorithms every year. You need to have up-to-date information about these changes and be ready to change them as they happen. For small businesses this means being aware of what is going on with Google’s Panda, Facebook’s status updates and Twitter’s tweaks. This is especially important because this is the best time to take advantage of the social media buzz about your business. For example, Google recently changed their ranking system and moved places higher on their search results page for various factors, including the number of people “liking” your page or sharing your posts on Facebook or via Twitter. If you have done your research about these changes, you’ll be able to take advantage and get your page ranked higher in those searches.
In addition to changing Google’s algorithm, they have also recently changed their policy that requires local listings for mobile phones. This has created a lot of confusion and even more work for those who have incorrect listing domains. While we understand the policy change, having incorrect mobile listings is still considered duplicate listings and may hurt your small business’ chances for success when it comes to local SEO in February.
When it comes to duplicate listings being penalized, it is all dependent on the state and county you live in. While some areas are fine with a couple of duplicates per area code, others are fine with one or two duplicates per listing area code. While Google does not go into great detail, they recommend contacting your county clerk offices or asking the local business bureau to see if there are any complaints about your listings or about the duplicate content on your site. This is an area that will take a little extra time to research but could save your small business listing some money when it comes to local SEO in February.